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紅了兩年從未止住:讓歐美女生都愛不釋手,寫著「RB.」的報童帽為何能造成風潮?
從一開始只賣不到幾頂,到在 Instagram 紅了兩年!你也愛上 Ruslan Baginskiy 了嗎?
如果你的 Instagram 清單裡追蹤了不少歐美女生,那麼你一定曾注意過這頂報童帽,幾乎是在短時間內席捲了各個名模、博主、穿搭潮人的衣櫃,不過若要追溯起源頭,不得不提起 2017 年九月號的俄國版《Elle》,那時創辦人 Ruslan Baginskiy 才賣了一手的帽子,便收到了俄國版拍攝需求,製作了紳士帽、寬沿帽、報童帽提供拍攝,而 Bella Hadid 便在拍攝中愛上了這頂 Baker Boy Cap,向對方表示可不可以帶回家,Instagram 就這樣一傳十、十傳百,後來 Gigi Hadid、Kaia Gerber、Chiara Ferragni… 你所能想到的 IG 紅人都戴上了 Ruslan Baginskiy,尤其是這個縫上「RB.」字樣的報童帽。
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雖然身處在爆紅的時代,不過 Ruslan Baginskiy 可沒讓自己的品牌僅是曇花一現,來自烏克蘭小鎮 Lviv 的他,當地擁有無可取代的帽子文化,除了報童帽 Baker Boy Cap 之外,Ruslan Baginskiy 仍然維持著自己對帽子的喜愛,一季季推出不同品項,像是紳士帽、草帽、畫家帽,持續紅到了現在,能帥氣、有個性,亦能優雅自在的調性,便是 Ruslan Baginskiy 能紅到現在,並且仍然廣受喜愛的原因。
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